Brickfields Asia College (BAC) has won the SMEs Most Valued BestBrands of the Decade Awards 2020 – Best Brand in Education by BrandLaureate. The awards ceremony was held at the Grand Ballroom, Majestic Hotel on the 6th of March, 2020.
‘Brand of the Decade’ indicates brands that have achieved consistency with brand equity over the last 10 years by making relevant changes and tactical shifts in order to retain their objectives. With innovations and ideations, these brands have become successful in harnessing customer attention and ongoing loyalty to ensure growth.
Recipients of this Award are market leaders, known for setting standards of excellence in their respective industries. They play pivotal roles in spearheading the development of their industries with their innovative trends, products and services which in turn contribute to the growth and development of the country.
BAC Education Group Chief Experience Officer, Mr Lawrence Chan said the award is a recognition of BAC values – a continuous commitment towards excellence in learning, providing innovative educational solutions and dedication to transforming a wide pool of talented and highly-qualified individuals.
“With highly-qualified and experienced lecturers, as well as state-of-the-art technological resources, we have managed to transform our ways of educating our stakeholders better through BACked4life, a unique ecosystem that provides free short courses crafted to enable students and working adults to be future-ready while providing a comprehensive online learning platform for digital-savvy users,” he said.
The BrandLaureate SMEs Most Valued Best Brands of the Decade Awards 2020 – Best Brand in Education is a testament of BAC’s brand success and a great source of inspiration to the management and staff for their untiring efforts in building the brand.
This recognition adds to the numerous awards BAC has received over the years, such as the SME Platinum Business Award “Best Overall Brand”, the SME Entrepreneurship Business Award for EduPreneur of the Year and the BrandLaureate Best Brand in Legal Education.