At the recent The Kancil Awards, IACT College students won 14 Awards for creative excellence! The winners were students from the Advertising and Design degree, Marketing and Advertising and Graphic design diploma programmes. The awards tally consisted of 3 silver, 6 bronze and 5 merit awards.
True to its tradition of training its students to achieve the highest creative crafting standards, the winners won craft awards in Best Branded Films, Best Copy (All Media), Best Digital Craft in Digital Design and User Interface, Best Digital Experience (Mobile and Web) categories. Student winners also excelled in other categories, winning awards in Best Idea for Social Good, Best Use of Cultural Insights and Most Innovative Idea.
This year’s the Kancil Awards was held in the REXKL. It is an iconic cinema from the early days of Kuala Lumpur which was recently repurposed as a unique art and culture centre.
The Kancil Awards is Malaysia’s largest, most prestigious advertising awards competition. It recognizes home-grown Malaysian creative excellence in advertising and underscores the advertising industry’s endorsement of the highest standards of creativity. Since its inception in 1978, the Kancil Awards is organised annually by the Association of Accredited Advertising Agents (the 4A’s). The 4A’s is Malaysia’s national advertising body, which represents both home-grown and international advertising agencies.
High as their personal performance standards are, students were still taken by surprise by their wins. This response probably best sums up their reactions when BACNEWS 360 caught up with them recently, “We didn’t get our hopes up too high on winning an award so we were super shocked to hear the good news. I remembered us screaming and tearing up in public and we’re super happy about it! This award has spurred us to do even better for our upcoming projects and we also hope to win more awards in the future.” – Tee Yie Lian and Wong Xin En, 2nd Year BA(Hons) Advertising and Design students, won Silver for Best Branded Films
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