Corporate Profiling Talk

BAC’s Aberystwyth Society organised a “Corporate Profiling Talk” via Zoom on Tuesday, 21st April 2020. The guest speaker for the session was Mr Lawrence Chan, Chief Experience Officer, BAC Education Group.

Mr Lawrence Chan, Chief Experience Officer, BAC Education Group during the Corporate Profiling Talk on Tuesday, 21st April 2020.

Over 50 attendees gained tips on preparing a resume, the do’s and don’ts during a job interview and post-interview process.

As for preparation tips for writing a resume, Mr Lawrence highlighted key components of a resume such as personal details, academic qualifications, work experience, professional achievements, skills and referees. “If you have experience volunteering with an organisation, don’t forget to include it in your resume”, he said. The list of referees should be individuals who are in a “mid-management or senior management level who can vouch for your work experience and character, preferably not a relative or merely a peer”, he added.

Job applications are sent via email and he stressed the need to maintain good e-mail etiquette. The first step is to create an email account for professional purposes. “Imagine the impression created when a prospective employer receives a job application via e-mail from an individual with a strange or inappropriate email address!”, said Mr Lawrence as he recalled a similar incident from his personal experience.

The candidate should highlight their skills and experience and reasons why they are the right fit for the company. Every job application email must be signed off with a call to action i.e. a response on the outcome of the job application or the likelihood of securing an appointment for an interview. “Always remember to be polite and communicate in clear terms in your email”, he emphasised.

Tips on acing the interview process were summarised into 4 points – appearance (the importance of creating a good first impression by dressing appropriately), attitude (being punctual, polite and confident in answering interview questions), ability (pitching your abilities and successes to the interviewer and reasons for being a perfect fit for the company) and activation (asking essential questions about remuneration, etc to the interviewer and the timeframe for a response on the outcome of the interview, etc).

Students listening attentively to Mr Lawrence Chan.

The session ended with a 15-minute Q&A session on how to answer some nerve-wrecking interview questions.