By Ng Yu En (BAC Apprentice)
On 10th September 2021, an energetic and interactive session with Captain Arivananthan Muniandy on Creative Design Thinking was held under BAC’s Work Different series.
Captain Ariva, a former ship captain, has explored 6 continents, 49 countries, under 7 sea voyages. He is a Design Thinking Professional, TEDx Speaker, International Trainer, and Leadership and Innovation Coach. Capt. Ariva, owner of Wealth IQ Network Sdn Bhd has been a consultant and trainer since 2007. A certified Design Thinking Professional from Massachusetts Institute of Technology (MIT) and with the PERDANA Award under his belt, Capt. Ariva kicked off the session by an interactive self-intro to break the ice and get the attendees attention. Following this, he highlighted the key take away from this session. In essence, what is design thinking and how to start design thinking.
What is design thinking?
It is somewhat connected to innovation. However, innovation sees design thinking from a quite different perspective than the design thinkers. Innovation only looks at perspective from the problem phase. Whereas, design thinkers are innovators who look at a customer’s perspective.
Capt. Ariva claimed that design thinking is a ‘dangerous idea.’ It could disrupt the economy, market, technology and so on. Following this, a few examples was given.
- Apple unseats Nokia as top smartphone vendor
Apple had innovated through a design thinking methodology and came up with the idea of Smartphones.
- Uber-Grab merger
Grab had a better understanding of the Malaysian market. For example, Grab set a fixed price for each drive. Whereas, Uber’s price is flexible within a price range given, you will only know your price when you reach your destination.
- The online booking platforms – Booking.com, Agoda.com
They studied the customer’s need and came up with the online booking platform. They are the so-called disruptors of the digital age that changed the way a customer thinks, acts and uses the services.
Design thinking is for everybody
Capt. Ariva further stressed that design thinking is for everybody. It could be the finance department, human resource department, marketing team, or anyone. It is a solution builder. For instance, Air Asia’s idea of “Everyone can fly” is a design thinking on a financial basis. He went on to highlight few more examples of creative design thinking from Malaysians.
How to start thinking in design thinking?
Capt. Ariva summarised his discussion on the Design Thinking Engine:
Capt. Ariva also highlighted 3 challenges to Design Thinking which we must look into during the design thinking stage.
He went on to give examples of other design thinking methods.
Capt. Ariva wrapped up the session after he took up a few interesting questions raised by attendees. This webinar was definitely energetic and insightful! All the real-life examples illustrated gives attendees a better understanding, empowering attendees to
apply creative design thinking to solve complex problems at the workplace and even in their daily life.
Check out the session recording here!